USANA Social Media Tip #16: What to Post?

It’s no wonder that year after year attendees rave about the awesomeness of USANA’s International Convention. There’s so much to see, hear, and learn. It’s a jam-packed, non-stop thrill ride of amazing announcements, incredible speakers, and valuable trainings.

This year we as a social media team were fortunate to take part in this high-energy experience (we hope you followed along on What’s Up, USANA, Facebook, and Twitter). Many of you stopped by the Social Media Booth to say hi, pick up a cool pin and perhaps a t-shirt, and let us know that you find what we do valuable. We thank you for that!

And thousands of you attended our two social media training stages. We’re excited to report that your support of these two incredible sessions made them the most-attended breakouts on the Technology Stage! Not bad for some first-timers.

A big thanks to our panelists, Heshie Segal, Kate Northrup Moller, and Soomin Kim. Lisa and I couldn’t have done it without you. Be sure to check out the above video for some highlights (if you are unable to view the embedded video, please click here).

In today’s Social Media Tip, I wanted to share some of the information our expert panelists offered to the training stage audience.

We are asked this a lot: What should/shouldn’t I post on my social media sites? It’s an excellent — and important — question.

Many times it’s not necessarily a question of what information to post, but how/where to post that information.

Utilize Tools Available to You
First, a quick note specifically for USANA Associates:

• Please consult the Compliance Dos and Don’ts of Social Media flyer, available for download on USANAtoday.com.
• View Social Media 101 for a crash course in how to properly set up your accounts. Then, watch Social Media 201 for more advanced techniques to help you get the most out of social media. Both tutorials are available on the Social Networking page under the Training tab on USANAtoday.com.

General Thoughts on What to Post
Now, here are some excellent tips from our #USANA10 panelists to help you better understand what is and what is not appropriate to post on your social media sites.

Kate Northrup Moller started her blog, AuthentiKate, as a place to talk about her passions, including health, wellness, and personal growth.

• “My No. 1 philosophy is telling the truth.”
• It’s also important to represent your brand. That is, if you’re promoting a healthy lifestyle, steer clear of posting information that runs counter to that image you want to portray.
• Finally, it’s crucial that you have fun (check out Kate’s Glimpse TV)!

Heshie Segal can be found on Twitter @Heshie_Segal. She’s also set up a special account for her USANA followers @IConnectNow.

• Visit search.twitter.com or utilize the “Find People” function on Twitter to search for people or topics you’re passionate about.
• Consider quality over quantity when choosing your Twitter followers.

Soomin Kim is a Facebook marketing superstar (here’s a link to his team’s Option Marketing page). He’s definitely using the popular social media tool effectively in terms of building a strong following and providing value to those followers. Even better, he’ll be the first to admit that inundating your fans with information about USANA is not cool. “Facebook is not your business landing page.”

• Facebook is nothing more than a party. You choose what party you want to attend, who you want to go with, who you want to talk with, and when you want to leave.
• Espouse what you are passionate about — sports, family, traveling, etc.
• Create positivity on your Facebook page. In other words, don’t complain. Complaining isn’t smart marketing.
• Talk about others and their accomplishments, or perhaps discuss events and what you learned at those events.

That’s just a slice of the information presented during the two half-hour sessions. As you can see, these training stages were tremendous. Thank you again to all who attended. If you’re regulars on social media, what have you found to be effective types of posts? We would love to hear what’s worked for you! Please let us know in the comments.

How are you using social media? If there are topics you’d like discussed in these Social Media Tip posts, feel free to send them our way and we’ll do our best to incorporate them into future posts. Please visit our archive of social media tips.