Sundance 2011: Wrapping Up a Fun Four Days

Written by on January 24, 2011 in USANA with 0 Comments

Our final day at the Kari Feinstein Style Lounge Presented by USANA turned out to be a huge success. We were excited to talk about USANA’s immune health products — USANA Probiotic, Vitamin D, Proflavanol C100 — with movers and shakers in town for the 2011 Sundance Film Festival.

A few of the highlights from Monday included actress Amanda Plummer (a favorite of mine from So I Married an Axe Murderer), who’s already very familiar with USANA and let us know she’s got a supplement regimen all set up.

It’s always fun when someone turns the corner, sees the USANA banner and says, “I know USANA!” I’ve been to several of these types of events now and it’s getting more and more common to hear people say that.

Not 20 minutes later, Cassie Scerbo (Make It or Break It) stopped by and informed us that her mother is a familiar with USANA. She liked what she’d heard as well. We were also visited by the Masterson Brothers — Danny, Chris, and Jordan. All very cool.

In terms of sheer star power, that title went to none other than Rob Lowe, who stopped by late in the day. He was incredibly friendly and gracious, and he also liked what he heard about the world’s top-rated nutritional supplements. We’ll have photos of Rob and everybody else who visited us at the Style Lounge thanks to our awesome WireImage photographer, Vivien. Stay tuned!

More Stars!
As I type this, much of the Social Media/PR team is attending a posh Creative Coalition Award Dinner, which also happens to be sponsored by USANA. So far I hear Demi Moore and Ashton Kutcher have been spotted, as have Kevin Spacey, Stanley Tucci and Jeremy Irons. Keep an eye out here, on Facebook and on Twitter as Lisa, Mallory, and Diana will surely have more from this star-studded event!

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Tim Haran

About the Author

About the Author: Tim oversees operations of USANA’s award-winning social media department, focusing on increasing community engagement and working to ensure the company’s social media efforts are in line with overall corporate objectives. He is a former sports journalist and current Cubs fan. .

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