The recent release of Apple’s iPhone 4s got me thinking about the incredible evolution of the smartphone. Did you know that many of today’s smartphones are more powerful than the computers initially used to send men to the moon?
Given their rapidly advancing technology and increasing ubiquity, it isn’t surprising that smartphones have had a huge impact on our lifestyles. They affect how we spend our time, how we interact with others, and the way we do business. And more people than ever are using smartphones.
According to a recent study by the Pew Research Center, over one-third of all American adults own a smartphone. Interestingly, the same study found that of those who own smartphones, only two-thirds actually use the smartphone functionality.
That means that in the U.S. alone, there are over 30 million people who own a handheld computer that could have been used to send someone to the moon and don’t use it!
If you are a business owner, neglecting to take advantage of the powerful functionality of your smartphone can cost you valuable opportunities. Here are five simple ways to build your business by taking advantage of your smartphone:
1. Share Your Message with Social Status Updates
If you haven’t taken the time to set up an account on Facebook or Twitter, DO IT NOW! These social networking tools offer ways to to create and join groups that will give you an instant audience of potential contacts.
Once you have created an audience, you need to talk to them. A great way to take advantage of your smartphone is to post updates (they can be video, pictures or text) about what you are doing, especially how they relate to your lifestyle (which might include, say, USANA).
If you’re traveling as a result of your business, post about it! The people in your social groups will see and take notice. Remember that every time you post an update, you have an opportunity to talk about why you are so passionate about health, nutrition, entrepreneurship, etc.
The more active you are on social media, the more attention you will attract and the more followers you’re likely to gain. Just remember to adhere to USANA’s policies and procedures as they relate to advertising.
2. Exchange Contact Information
Use the contact directory in your smartphone to add contacts and set up meetings on the go. Apps like bump make transferring contact information as easy as shaking hands.
Most smartphones also have some kind of calendaring system with notifications that make it easy to schedule and attend appointments. Many phones come equipped with a voice recorder so you can speak notes or contact information into your phone to remember it later. If you don’t trust your memory, don’t leave it to chance!
3. Respond and Follow Up Faster
One of the keys in sales is timing. Potential clients have a narrow window of interest and it is important to capitalize on the moments when someone is interested in hearing your message.
A smartphone gives you the ability to follow up quickly on calls, emails, and social media inquiries. Answer your lead’s questions while they are still fresh in their mind, and they’ll be more open to continuing the conversation.
4. Turn Your Conversations Into Presentations
Mobile-enabled video sites like YouTube offer great videos that you can show potential clients on-the-go.
If you have an iPhone, take advantage of apps like USANA’s iPhone app and the Health and Freedom Solution videos.
Need a quick way to explain the compensation plan to someone while you’re on the go? Pull up the Opportunity video. Want to introduce Rev3 quickly? Show them the Rev3 Energy video.
These videos offer a professional way to present your business and an effective way to answer questions.
5. Stay Up–To-Date and Informed
Smartphones are a great way to keep up-to-date on the latest business trends through RSS feeds. I use Google Reader to manage all of my news.
Reader offers a clean, mobile-friendly interface that lets me quickly sort through articles and spend my time reading only the most important ones.
Nowhere does the adage “Time is Money” ring truer than with entrepreneurs. Your time is valuable; maximize it by utilizing smartphone technology to its fullest.