USANA Social Media Tip #33: Industry Expert John Fleming

Written by on May 5, 2012 in Social Media Tip with 0 Comments

John Fleming, publisher of Direct Selling NewsI had the opportunity recently to attend USANA’s “Training with the Masters” event in San Antonio. It featured presentations from USANA leaders, as well as insight from John Fleming, publisher of Direct Selling News, and Dani Johnson, inspirational entrepreneur. Check out this blog post for more from the event.

Following John’s presentation, I had the chance to talk to him for a minute about the importance of social media in business in general, and in our industry in particular. It’s something he touched on during his training, but I wanted to share the following video, which he recorded especially for What’s Up, USANA?

So in the latest USANA Social Media Tip, take a listen to hear not only why you should be investing time and energy in social media but also how you should go about doing it.

After all, as we’ve said in this space before, social media is not your business — your business is your business. If you’re not utilizing these tools effectively and efficiently, they become useless in helping you try to accomplish your goals.

“You can’t use the tool to commercialize yourself or the product. Using social media functionality is about sharing your story. Why are you feeling so good about the choices that you have made, the products that you’re using?” John says. “This is not about trying to sell, about trying to recruit. It’s about telling your story.”

If you’re unable to view the video, please visit the USANA YouTube channel

Thank you again to John for taking time to share his thoughts with our readers.

More From the World of Direct Selling…

USANA’s making noise throughout the industry. Here are a few recent mentions:

  • USANA was featured in the April issue of Direct Selling News
  • The issue also featured an article about USANA CEO Dave Wentz
  • Dave Wentz was the inaugural interview in this Direct Selling Education Foundation CEO Spotlight feature
  • Did you catch the USANA page in the April 13-15 issue of USA Today (as part of a very nice Direct Selling News insert)
  • USANA jumped to No. 17 on the Direct Selling News Global 100 list for 2011 (up from 24 in 2010)

How are you using social media? If there are topics you’d like discussed in these Social Media Tip posts, feel free to send them our way and we’ll do our best to incorporate them into future posts. Please visit our archive of social media tips.

We’re proud to bring you the freshest content on the web! Follow USANA on Twitter, like our USANA Facebook page and enjoy the latest videos on the official USANA YouTube channel.

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Tim Haran

About the Author

About the Author: Tim oversees operations of USANA’s award-winning social media department, focusing on increasing community engagement and working to ensure the company’s social media efforts are in line with overall corporate objectives. He is a former sports journalist and current Cubs fan. .

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