Tim oversees operations of USANA’s award-winning social media department, focusing on increasing community engagement and working to ensure the company’s social media efforts are in line with overall corporate objectives. He is a former sports journalist and current Cubs fan.
A scroll through a Facebook newsfeed can play Ping-Pong with your emotions. Inspiring and depressing. Funny and sad. Hopeful and hopeless. The ride can be dizzying. Take this heartbreaking news item, for instance: “Dog badly burned and disfigured trying to save his family from a house fire.” Wait, what? Are you serious? Horrible news! How […]
As the hustle and bustle of the holiday season lowers the curtain on another incredible year, we as a social media team already are looking ahead to 2016. That’s the nature of social media, I suppose. It’s fast-moving and ever-evolving. It’s never dull. As always, we couldn’t do what we do without you—our readers, followers, friends, and […]
Entrepreneurs are experts at using social media to help generate buzz leading up to their meetings or events. But when the big day arrives, organizers are focused on ensuring the meeting room is set up properly, the audio-visual equipment is working, and that the presenters are all accounted for. Creating a social media-friendly environment isn’t top of mind. […]
Isn’t blogging so 2005? I mean, today we obsessively scroll through our Facebook, Twitter and Instagram feeds. Then we stare on sites like YouTube, Snapchat, WeChat, Meerkat and Periscope—all of which are fighting for our attention in a saturated social landscape. Where does blogging—some might call it long(ish) form social media—fit in? I will continue to […]
For today’s business owners, one thing is certain: You need to wholeheartedly embrace digital communications to not only thrive, but also to simply survive. Don’t take that to be gloom-and-doom if you haven’t yet integrated this sort of communication into your business plan. Instead, see it as an opportunity to implement some digital tactics into […]
A solid social strategy is crucial for today’s business owners. Actually, a strong business strategy is what’s most important. Your social strategy should complement your overall business plan. It should serve as a tool to help you achieve your business-related goals. As part of my job, I’ve learned from others and researched on my own […]