Your First-Class Social Media Ticket to USANA’s Convention

Tim Haran Events, USANA, USANA10 12 Comments

We’re hitting the home stretch. One week from today hundreds of USANA Home Office employees will begin transforming the Salt Palace and EnergySolutions Arena from staid slabs of concrete into excitement-filled structures fit to host an award-winning Convention.

And then the real fun begins. Starting next Wednesday, downtown Salt Lake City will take on a new identity — one that only thousands of USANA Associates and their guests could create.

Of course, I’m talking about the 2010 USANA International Convention (August 25-28) and all of us associated with What’s Up, USANA? are excited to get this social media party started!

The Experience
We like to call what we do the USANA Social Media Experience. Sure, we’ve got a detailed spreadsheet outlining all the big announcements, can’t-miss speakers, and convention-only events. You’ll read all about these “on-the-agenda” items in real-time (or close to it) on this blog, as well as in our Facebook posts, and through our tweets.

But what I’m even more excited about is our plan to offer blog readers, Facebook fans, and Twitter followers a fast-paced, behind-the-scenes tour unlike any other. We can’t wait for you to be part of The Experience.

That’s right. We want — no, we expect! — YOU to be part of the USANA conversation taking place in Salt Lake City and throughout the world. That means commenting on blog posts, sharing your thoughts on Facebook, and expressing your excitement throughout the twitterverse!

Ahead of the big event, I wanted to share a few tips that will help you get the most out of the USANA Convention Social Media Experience. Settle in. There’s a lot of information to digest.

Follow the Action Online
The following sites are must-visits whether or not you’re at Convention:

  1. What’s Up, USANA?: A no-brainer. The blog will provide frequent updates between now and the end of Convention. Exclusive photos, videos, and quotes from USANA’s elite. You’ll want to check this site several times a day.
  2. Facebook: While the vast majority of Convention content will be posted on our USANA Health Sciences, Inc. Page, don’t forget to check out some of the other pages from time to time: Rev3 Energy, Sensé Beautiful Science, USANA Mexico, USANA Canada (English), and USANA Canada (French).
  3. Twitter: If you’re not already a follower of @USANAinc, become one today! This is where you’ll get real-time information about a variety of topics (announcements, specials, Convention-only tidbits, etc.). We will be tweeting constantly.
  4. #USANA10: Please include #USANA10 at the end of your Twitter tweets during Convention. This notation is called a hashtag and it allows Convention-related tweets to be sorted for easy viewing.

Interactive Social Media Station
In addition to running from one end of Convention to the other, we will also have a Social Media Station set up in the store to answer your social media-related questions. Please stop by and say hi. It’s also a great opportunity to get signed up for Facebook and Twitter and to connect with the USANA Family. We’ll even sign an autograph or two, if you’d like 🙂 And you never know, you might even be featured in a Twitpic or a future blog post.

Other Aspects of The Experience
Be sure to stop by the Social Media Station to talk to our awesome team, as well as learn how to get your hands on some sweet Convention-only swag:

  • Exclusive Social Media T-shirt: Or rather, Tweet-shirt. USANA’s Chris Bambrough created this shirt especially for our social media fans. Pay close attention…we’ll be giving these away at certain times throughout Convention.
  • Exclusive Social Media Pin: Pins are such an important part of USANA. So you can imagine our excitement when we learned we were going to get our very own social media pin! Again, stay tuned to learn where/how you can get your hands on one of these collectibles during Convention.
  • All-New Social Media Brochure: You’ll find this at the Social Media Station. Stop by to check it out. It provides some great tips for getting the most out of social media. We encourage you to share this information with your teams.
  • Social Media Training Stage: If there’s one training stage to attend, this is it! OK, I might be a bit biased. Nevertheless, we are going to have an incredible panel of USANA leaders who are using social media effectively and who will provide you with important information. You won’t want to miss it. Make plans now to join us on the Technology Stage either Thursday at 12:30 p.m. or Saturday at 11:30 a.m.!
  • Social Media Online Tutorials: Finally, we are thrilled to launch the all-new Social Media 201 training. If you enjoyed Social Media 101, you’re going to love this tutorial. It explains how to properly incorporate social media into your USANA business. If you’re committed to utilizing these social media tools, I highly recommend you spend 20 minutes to make sure you are doing what it takes to achieve your goals.

What’s the Code?
You might see this barcode-like image floating around Convention. When you see it, here’s what you do:

  1. Download a QR reader (BeeTagg, Neoreader, etc.) to your smart phone.
  2. Use the app to take a picture of the image.
  3. Check out the cool website that magically displays.

On the Airwaves
I also wanted to share this excellent list of confirmed media outlets planning to broadcast information about USANA before and during #USANA10. Thanks to Holly B. for passing this along. All times Mountain.

  • Wednesday August 18, 2010
    “Good Things Utah” KTVX 10 a.m.
    Watch live on ABC 4 Utah
    Good Things Utah website (story)
  • Saturday August 21, 2010
    “Feedback” 105.7 KNRS 6:30 a.m., replay at 10 p.m.
    Listen live on 105.7 FM
    Listen to online stream

    “Feedback” 97.1 ZHT (KZHT) 7 a.m.
    Listen live on 97.1 FM
    Listen to online stream

    “Feedback” Oldies 94.1 (KODJ) 7 a.m.
    Listen live on 94.1 FM
    Listen to online stream

    “Feedback” MY 99.5 (KJMY) 7 a.m.
    Listen live on 99.5 FM
    Listen to online stream

  • Sunday August 22, 2010
    “Feedback” Freedom 570 (KACP) 10:30 p.m.
    Listen live on 570 AM 10:30 p.m.
    Listen to online stream
  • Wednesday August 25, 2010
    “Terry’s Talk” 1180 AM (KLAY) Lakewood, Wash., 4 p.m.
    Listen to online stream
    Note: Terrence “Terry” Belieu is a USANA Associate who will be conducting a remote from Salt Lake City during Convention. Thanks to Dyann Lyon and “Wild” Bill Jones for the heads-up.

    “Contact” KUED-TV 9:55 p.m.
    Watch live on KUED Channel 7 (Utah)
    Watch online
    Subscribe to “Contact” podcast

  • Thursday August 26, 2010
    “Good Day Utah” KSTU 6 a.m. to 9 a.m.
    Watch live on Fox 13 (Utah)
    Watch online

Please feel free to e-mail us if you have any questions about the USANA Convention Social Media Experience. Or send us a tweet. We’ll get back to you as soon as possible. If you’re new to social media, you might want to take a look at the Social Media 101 online tutorial developed exclusively for USANA Associates.

Most of All: Thank You
It’s no secret we couldn’t do what we do without you — our readers, fans, and followers. You have helped us create an amazing social media community. It’s proving to be a valuable tool for connecting and interacting with USANA Associates and others interested in maintaining their health and taking control of their financial future.

A big thank you to everyone who has joined us. Please introduce yourself or re-connect with us at Convention. We’re excited to see all of you!


Comments 12

  1. What an awesome post full of some amazing information and material. I love what you all have done. So excited to check out Social Media 201 and meet you all in a few day!

    Thanks so much for all you do!


  2. Sally,
    Thanks for the comment! We hope to provide valuable information for those in attendance and those not in attendance at Convention. It's going to be an amazing event! #USANA10


  3. Hi Stacy!
    Wow, thank you for the kind words (and the re-post on Facebook, Twitter). We can't wait to see you, either. It's going to be an incredible event. #USANA10

    Thanks again,

  4. Hey Tim !!
    I would love to use WIFI on my Iphone in the Salt Palace and I am sure other international travellers would appreciate!
    I am not sure if that can be arrange, but is there anyway the wave can be open in the convention centre during the USANA convention. I think that the extra live tweets, blog post and facebook messages that it can generate would pay out the cost of it, if any 🙂

  5. Hey Christian,
    That is an excellent idea and definitely something that has been talked about. I'm not sure if it will be possible to get WiFi this year, but we'll try to push for it for next year. Feel free to mention it to any members of USANA management you see during Convention. 🙂

    As it stands, we're going to try and get a list of some Salt Palace-area hotspots for our social media fans.

    Thanks. See you next week!


  6. Hi Helen,
    Thanks for the comment! We're glad you'll be following along in New Zealand. It's going to be a great week.


  7. Tim – you know I'll be watching. I may be 2,000 miles away but I'll be there in spirit. Anyone else who hasn't been to a convention before – prepare yourself for the ride of your life. Last year, I walked 5 miles and never got tired or bored (unusual for me) – so much energy, so much to see, new stuff to absorb… the experience is beyond words. Every single associate needs to attend convention at least once.

  8. Hi, I'm not able to make this years convention, but I'm so happy you are keeping me in the 'loop'! I am so excited to be part of this amazing event! Thank you for all your hard work!


  9. Tim thanks for making it so easy for all of us to learn about Social Media and to stay in touch! I'll be at convention….camped at the Social Media booth! My convention goal is to learn how to put Social Media to work. Hope to see you there!

  10. @Mark: Thank you for the comment and the words of advice. It is an incredible experience. We're going to miss you, but will definitely keep you updated through social media.

    @Sarah: We're sorry you can't make it. But yes, we're hoping to help make those who aren't here feel like they are (at least a little bit). Nothing can replace the real thing, but we'll do our best.

    @Shauna: Can't wait to see you! We're excited about our training stage on Thursday and Saturday. Please try to attend. We'll have lots of valuable tips from USANA leaders on how to put social media to work.

    Thanks everyone! Keep an eye on the blog throughout the week…it's going to be a fun ride!


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