SweetLogoSuperficial. Froofy. Girly.


At first glance, you might think the above words are exactly what USANA’s SWEET Retreat is about.

It’s not.

Well, there is a lot of pink, but it’s anything but froofy.

Like many of the women who attended this event this weekend, I came in with some preconceived misconceptions. But instead of the superficial elements I was expecting, what I found was super depth.

SWEET is exactly what it purports to be: successful women empowering entrepreneurs together.

SWEET Retreat February 2013 - 020-L

Along those lines, here’s just a smattering of my favorite takeaways from this weekend.


“The quality of your questions is directly related to the quality of your life.” —Nicki Keohohou, CEO and co-founder of the Direct Selling Women’s Alliance

It’s easy for us to be in our own little world, but we only know what we know, Nicki says. There’s always something more we can learn and the more we know, the more we can give back to the world.

SWEET Retreat February 2013 - 187-LWomen

“I get to create the life I want by being uniquely me.” — Ruby Director Melanie Ethridge

Fear is like a thief, Melanie says. It’s waiting until our radar is down and then slips in, creating mind games that keep us from fully embracing life. When we’re aware of those mind games, we can take appropriate action and change our priorities to feed our purpose instead of our fears. When you live a life of freedom, you set yourself free and empower the women around you to do the same.


“The critical part of being empowered is owning your space.”  — Jen Groover, media mogul and business expert

Your uniqueness is your power, Jen says. If you’re too busy comparing yourself with everyone else, you’re not getting in touch with who you are. You have to call yourself out on limitations and self-limiting beliefs and eradicate the things that other people impose on you. You have to be who you’re meant to be, not who other people want you to be.

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“Freedom is not as expensive as you think.” — Ruby Director Kate Northrup-Moller

Financial freedom is often associated with making more and more money, Kate says. But you actually have two choices: You can increase your financial freedom by adding more residual income or you can decrease your living expenses — something we all have the power to do every day. Increasing your income and buying more stuff is not financial freedom.


“Your importance is not about value, it’s about influencing others.” — Emerald Director Andrea Equiha

 We have to be good at listening, Andrea says. Our game is about adding value to people. And by building relationships, we can show people how to love life and live it.

Bonus Quote

“Make your mess your message.” — Gold Director Erika Hilliard

The above thoughts are only a small sampling of this amazing event. Luckily, I wasn’t the only one there. One of the great things about SWEET is how each person takes away different things from the experience. I hope everyone who attended will continue to share their thoughts — in the comments below, on Facebook, Twitter or face-to-face — so that we continue to grow and influence those who surround us.

SWEET Retreat February 2013 Day 2 - 010-LP.S.

Oh, and did I mention that Robert Kiyosaki, author of Rich Dad Poor Dad, just happened to be at the same hotel where SWEET took place? Not only was he at our hotel, but he was happy to stop and take pictures and chat with SWEET attendees. If that wasn’t enough, he may have been convinced by some the of the Nex ladies to drop into our Saturday morning session and share some thoughts with us. Maybe. That might have happened. You’ll just have to take my word for it.

How do you Harlem Shake, USANA?

The women of SWEET put their all into an awesome Harlem Shake (USANA SWEET Style) video. They’ve thrown the gauntlet down, and now we want to know if you, the rest of our USANA family, are up to the challenge. How will the next “USANA Shake” go down? That’s up to you! Share your videos on Facebook and Twitter and let’s get viral.

If you are unable to view this video, please visit the USANA YouTube channel.

If you are unable to view this video, please visit the USANA YouTube channel.

You can find many more images from SWEET 2013 at our USANA SmugMug page.


We’re proud to bring you the freshest content on the web! Follow USANA on Twitter, like our USANA Facebook page and enjoy the latest videos on the official USANA YouTube channel.

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11 replies
  1. Collette Larsen
    Collette Larsen says:

    Sweet Retreat was all this and more! Thank you to the visionaries, the organizers, the implementers – and to all the beautiful, powerful, authentic women who shared the deepest parts of themselves. It was an exceptional weekend that filled my heart and soul with love, joy and gratitude. USANA proves again – it is unparalleled.

  2. yoli yslas thompson
    yoli yslas thompson says:

    It was my first Sweet Retreat and it will not be my last! The retreat had a profound impact on me. Spending a weekend with powerful and strong, yet fun-loving and nurturing women who herald a common goal of sharing the benefits of USANA with the world! Priceless!


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