Sarah Searle Dr. Oz Convention

L to R: Irene, Dr. Oz, Suzanne and me at #USANA15

I’ve practically grown up at USANA. I started my USANA career right after graduating from high school, and in the last 20 years, I thought I had seen and experienced it all.

Then I went to Italy on the Fortune 25 trip.

Why Me?

When I was invited to cover this year’s trip, of course I was excited. But I was a little nervous, too.

Why would I be anything but thrilled to go on a once-in-a-lifetime trip (for me) with our top leaders?

The answer: I felt a little inadequate.

My role has changed many times during my tenure at USANA. It had been years since I had spoken to most of the people I’d be traveling with. And some I had never even met.

Lake Como

We started our luxurious Italian adventure at Lake Como. The lake itself was breathtaking and surrounded by beautiful greenery, mountains and gorgeous villas.

Fortune 25When members of the Fortune 25 started arriving, all of my nervous feelings instantly went away. Everyone was so friendly and genuine. They included me in all conversations and made me feel like I was part of the group.

These new friendships made discovering Lake Como together even more special. A cruise of the lake gave us time to get to know each other while we enjoyed the spectacular scenery.

We were able to enjoy a delicious lunch on a small island at the Locanda dell’Isola. They serve a set, traditional menu that hasn’t changed since the late 1940s. The owner brought out the biggest block of parmigiano reggiano cheese I have ever seen. He cut a piece right out of the middle and gave everyone a piece.

Executive 3-Star Diamond Directors Jordan and Kristen Kemper definitely got a kick out of it.


Fortune 25A quick train ride through the Italian countryside took us to Rome for the second half of our journey.

We toured the Vatican, ate even more delicious food and rode Vespas around the city to view historic sites.

Watching Foundation Executive Diamond and 12-Star Diamond Director Victor Que wrap his arms around his Vespa driver and take pictures with him was an absolute blast.

On the last night, we attended a black-tie gala that was truly amazing. It was held at the Palazzo Colona. Priceless paintings covered the walls and ceiling of a remarkable, gold room.

One long table, which seated 72 people, was decorated immaculately to match the gold theme of the room. It was the most beautiful room I’ve ever stepped foot in.

Fortune 25Everyone in our group was dressed to impress. The women all looked absolutely gorgeous in floor-length gowns and the men looked fabulous in black tie.

We couldn’t have asked for a better ending to an incredible trip.

Lesson Learned

It turns out, I was wrong about a lot of things before I left on the trip.

First, I’ve known for a long time that USANA is a great company. But our leaders truly opened my eyes to see the opportunity they had been given through USANA.*

Fortune 25Not just financial freedom, but growth and freedom in all aspects of their lives.

Second, it might seem like the esteemed Fortune 25 is unattainable. But I see it a bit differently now.

This year we had four new distributorships on this trip. They all worked very hard to get to this point, but they made it. It’s now clear to me that anyone who puts their mind to it can make it happen.

Finally, the consistent theme among the group is to never give up on following your dreams. It may take you a while to get to the Fortune 25—it took me 20 years. But when you do, I promise you’ll find a warm, inviting family, just like I did.

*The earnings portrayed in this literature are not necessarily representative of the income, if any, that a USANA Associate can or will earn through his or her participation in the USANA compensation plan. These figures should not be considered as guarantees or projections of your actual earnings or profits. Any representation of guarantee of earnings would be misleading. Success with USANA results only from successful sales efforts, which require hard work, diligence, and leadership. Your success will depend on how effectively you exercise these qualities.

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