{"id":53989,"date":"2015-09-01T04:00:25","date_gmt":"2015-09-01T10:00:25","guid":{"rendered":"https:\/\/whatsupusana.com\/2015\/09\/les-quatre-cles-dune-strategie-sociale-efficace\/"},"modified":"2015-09-01T04:00:25","modified_gmt":"2015-09-01T10:00:25","slug":"les-quatre-cles-dune-strategie-sociale-efficace","status":"publish","type":"post","link":"https:\/\/whatsupusana.com\/fr\/2015\/09\/les-quatre-cles-dune-strategie-sociale-efficace\/","title":{"rendered":"Les quatre cl\u00e9s d\u2019une strat\u00e9gie sociale efficace"},"content":{"rendered":"

Il est crucial pour les entrepreneurs d\u2019aujourd\u2019hui d\u2019avoir une strat\u00e9gie pour les r\u00e9seaux sociaux.<\/span><\/p>\n

\"Social<\/a><\/p>\n

Strat\u00e9gie sociale \u2013 Mission2Actually<\/span>\u00a0Le plus important est d\u2019avoir une solide strat\u00e9gie commerciale. Votre strat\u00e9gie sociale doit compl\u00e9ter votre plan de d\u00e9veloppement g\u00e9n\u00e9ral. Elle doit servir d\u2019outil vous permettant de r\u00e9aliser vos objectifs en affaires.<\/span><\/p>\n

Dans mon travail, j\u2019ai appris aupr\u00e8s des autres et j\u2019ai fait mes propres recherches pour savoir ce qu\u2019il faut faire pour r\u00e9ussir aujourd\u2019hui dans le monde des affaires.<\/span><\/p>\n

Vous trouverez ci-dessous quatre \u00e9l\u00e9ments qui me semblent les plus importants si vous cherchez \u00e0 int\u00e9grer les r\u00e9seaux sociaux dans votre strat\u00e9gie commerciale.<\/span><\/p>\n

1. Conservez l\u2019aspect \u00ab\u00a0social\u00a0\u00bb des r\u00e9seaux sociaux<\/span><\/strong><\/h4>\n

Soyez pr\u00e9sent pour votre public. Lorsque vous partagez une r\u00e9flexion sur Facebook, n\u2019oubliez pas d\u2019y revenir de temps en temps pour maintenir le dialogue.<\/span><\/p>\n

Les clients (et les clients potentiels) sont connect\u00e9s aux entreprises comme jamais auparavant. La r\u00e9activit\u00e9 (ou son absence) peut \u00eatre un facteur d\u00e9cisif dans la d\u00e9cision de faire affaire avec telle ou telle entreprise.<\/span><\/p>\n

2. Mettez l\u2019accent sur votre mission<\/span><\/strong><\/h4>\n

Au colloque de printemps de la Public Relations Society of America (soci\u00e9t\u00e9 am\u00e9ricaine des relations publiques) qui a eu lieu la semaine derni\u00e8re \u00e0 Salt Lake City, Caleb Gardner, directeur adjoint des services num\u00e9riques pour Organizing for Action et BarackObama.com, est intervenu pour affirmer sa conviction que le futur appartient aux organismes qui sont anim\u00e9s par une mission et a encourag\u00e9 les participants \u00e0 identifier leur mission personnelle.<\/span><\/p>\n

\u00ab\u00a0Quand les gens comprennent que gagner de l\u2019argent n\u2019est pas tout ce que compte pour vous, explique-t-il, ils peuvent mieux s\u2019identifier \u00e0 votre marque.\u00a0\u00bb<\/span><\/p>\n

3. Travaillez en vue d\u2019un objectif<\/span><\/strong><\/h4>\n

Caleb nous a aussi conseill\u00e9 de r\u00e9fl\u00e9chir au type de parcours auquel nous invitons les gens \u00e0 nous rejoindre. Si en tant qu\u2019entrepreneur, vous avez un objectif clair en place, d\u2019autres personnes qui partagent vos convictions seront plus susceptibles de vous aider \u00e0 l\u2019atteindre.<\/span><\/p>\n

\u00c0 chaque Sommet sur le leadership, quand Ashley Collins et moi parlons aux chefs de file d\u2019USANA des r\u00e9seaux sociaux, nous commen\u00e7ons toujours par poser cette question\u00a0: quel est votre objectif? Si vous le connaissez, vous pouvez \u00e9laborer une strat\u00e9gie en mati\u00e8re de m\u00e9dias sociaux qui va compl\u00e9ter votre mission.<\/span><\/p>\n

4. Ne comptez pas exclusivement sur une strat\u00e9gie sociale<\/span><\/strong><\/h4>\n

Comment? Oui, les r\u00e9seaux sociaux peuvent \u00eatre bien utiles, mais ils ont encore beaucoup \u00e0 prouver. Ils constituent un moyen remarquable de communiquer et d\u2019entrer en contact avec de nouvelles personnes. Mais veillez \u00e0 ne pas n\u00e9gliger les autres activit\u00e9s de d\u00e9veloppement d\u2019entreprise qui ont fait leurs preuves. Et n\u2019en faites pas votre seule strat\u00e9gie commerciale.<\/span><\/p>\n

Ceci dit, si vous \u00eates d\u00e9termin\u00e9 \u00e0 offrir une valeur ajout\u00e9e et \u00e0 manifester un int\u00e9r\u00eat sinc\u00e8re pour les besoins de votre public, les m\u00e9dias sociaux peuvent vous donner un net avantage par rapport aux entrepreneurs qui n\u2019ont pas une pr\u00e9sence forte sur les r\u00e9seaux sociaux.\u00a0<\/span><\/p>\n

\"Social<\/a><\/p>\n

Strat\u00e9gie sociale\u00a0: appel \u00e0 l\u2019action<\/span><\/strong><\/h4>\n

Strat\u00e9gie sociale\u00a0: MissionQuel est l\u2019\u00e9nonc\u00e9 de votre mission? Comment pouvez-vous l\u2019int\u00e9grer \u00e0 votre entreprise? Je vous encourage \u00e0 l\u2019\u00e9crire et, si vous \u00eates suffisamment \u00e0 l\u2019aise, \u00e0 le partager dans les commentaires.<\/span><\/p>\n

L\u2019\u00e9nonc\u00e9 de ma propre mission inclut d\u2019accro\u00eetre mes connaissances sur le monde qui m\u2019entoure.<\/span><\/p>\n

Les m\u00e9dias sociaux m\u2019aident \u00e0 atteindre cet objectif. Ils me permettent de lire et d\u2019apprendre au sujet de diff\u00e9rentes technologies, diverses cultures et questions sociales, et je peux ensuite appliquer ce que j\u2019apprends dans mon travail (comme dans cet article de blog).<\/span><\/p>\n

Et vous?<\/span><\/p>\n

<\/div>\n

We\u2019re proud to bring you the freshest content on the web! Follow USANA<\/a> on Twitter, like our USANA<\/a> Facebook page and enjoy the latest videos on the official USANA<\/a> YouTube channel.<\/em><\/span><\/strong><\/p>\n

\"USANA<\/a>Learn what USANA<\/a> is doing to make the world a better place.<\/em><\/span><\/strong><\/p>\n

The future of personalized health and nutrition is now available with USANA\u2019s True Health Assessment<\/a>.<\/em><\/span><\/strong><\/p>\n

<\/div>\n","protected":false},"excerpt":{"rendered":"

Il est crucial pour les entrepreneurs d\u2019aujourd\u2019hui d\u2019avoir une strat\u00e9gie pour les r\u00e9seaux sociaux. Strat\u00e9gie sociale \u2013 Mission2Actually\u00a0Le plus important est d\u2019avoir une solide strat\u00e9gie commerciale. Votre strat\u00e9gie sociale doit compl\u00e9ter votre plan de d\u00e9veloppement g\u00e9n\u00e9ral. Elle doit servir d\u2019outil vous permettant de r\u00e9aliser vos objectifs en affaires. Dans mon travail, j\u2019ai appris aupr\u00e8s des […]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2353],"tags":[2416,2421],"class_list":["post-53989","post","type-post","status-publish","format-standard","hentry","category-non-classifiee","tag-french-fr","tag-usana-french-fr"],"better_featured_image":null,"yoast_head":"\nLes quatre cl\u00e9s d\u2019une strat\u00e9gie sociale efficace<\/title>\n<meta name=\"description\" content=\"Il est important pour les entrepreneurs d\u2019aujourd\u2019hui d\u2019avoir une strat\u00e9gie pour les r\u00e9seaux sociaux. 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