Tag Archive for: how-to

How to: Create Achievable Goals for the New Year

At the start of every new year I like to write down my goals for the upcoming year. Even though I pester my husband, he never joins in. He says things like, "Why should I set a goal that I know I'm not going to achieve?" It isn’t just…

Blogging Strategies to Build Your Brand

Isn't blogging so 2005? I mean, today we obsessively scroll through our Facebook, Twitter and Instagram feeds. Then we stare on sites like YouTube, Snapchat, WeChat, Meerkat and Periscope—all of which are fighting for our attention…

Why You Need to Embrace Digital Communications

For today's business owners, one thing is certain: You need to wholeheartedly embrace digital communications to not only thrive, but also to simply survive. Don't take that to be gloom-and-doom if you haven't yet integrated this sort of communication…
Social Strategy - Featured

4 Keys to a Strong Social Strategy

A solid social strategy is crucial for today's business owners. Actually, a strong business strategy is what's most important. Your social strategy should complement your overall business plan. It should serve as a tool to help you achieve…

5 Social Media FAQs (and Answers)

You've got social media questions, we've got answers. Social media is a dynamic medium where change seems to be the only constant. But best practices, for the most part, remain consistent. I like to help business owners get the most out…

Why Baby Boomers Are Starting Their Own Businesses

Baby Boomers Dyann Lyon and Wild Bill Jones were “100 percent retired” in 2008 when they decided to come out of retirement and reignite a home-based business that had sat on the back burner for six years. “It was a big learning curve…