On social media, there’s a duality between glamourous, posed, targeted posts and candid, relatable, vulnerable posts. Reading any one of Viola’s latest Instagram posts, it’s easy to tell where she thrives—sharing her authentic self. Whether she’s sharing a video of the blissful waterfalls of Croatia, posting a delectable photo of vegan-eats and HealthPak™, or sharing a caption about a struggle she’s going through, she’s 100 percent herself.
Viola takes photos everywhere she goes, but she doesn’t feel pressure to post them right away. She’s made it a habit to capture her adventures traveling with her husband, but also focuses on staying in the moment, too, capturing the everyday moments of her life. As for writing her posts, she counts on inspiration to strike.
“I either write content when I’m inspired by something or have a story that’s on my mind to share. Sometimes, I’ll write out several different stories save some to share later on a day I’m not so inspired,” she explains.
Creating Her Personal Brand
“It’s so easy to overthink this concept, so remember—people are looking to connect, and authenticity wins in today’s world,” she says.
When Viola first stared working on her personal brand, she had some roadblocks and doubts to overcome. She realized she didn’t quite know who she was. But as she kept digging to discover what she wanted to put out into the world, she started to learn more about who she was as a person and as an entrepreneur. For Viola, her brand started to flourish when she really invested and “showed up” in her work. As she’s grown her brand on various social outlets, she’s come to see Instagram as a “catalog [where others] learn about your lifestyle.
“The captions [of your posts] are how followers learn what you’re an expert on or what your mindset is, and the stories function as raw, real moments. Whether you’re glammed-up or lounging around, it’s like the reality TV of social media.”
An Instagram Artist
At USANA’s 2018 Global Convention, Viola was awarded Best Use of Color Scheme for her artistic Instagram feed. The artsy side of Instagram is one of her favorite aspects of the platform, and it shows. “It’s all about synergy. I really focus on the feeling of what’s behind the theme [of my pages]. You can create feeling through the way you use your photos,” she says.
If you scroll back far enough, you can see the evolution of Viola’s color schemes. The shades, values, and lighting have changed, but a theme is present. She’s sharing a warm, airy vibe that’s full of inviting energy and glowing colors.