Let Your Light Shine
Starting a business is intimidating. Creating and using social media accounts for that business can be just as scary. But Chris has great advice to get started, something he possesses naturally: be yourself.
“People will be attracted to you when you are your authentic self.”
Go out. Have fun. Take pictures. Experience life and let your light shine. When you focus too much on creating a persona, you might lose sight of yourself.
When making an online presence, a good mix of fun, business, and personal touches adds depth. Chris balances business with motivational quotes that mean something to him, live music performances, nutritional and wellness advice, and interesting pics from all his fun travels.
Find Your One Way
When powering a business through social, there are many different routes to success. For example, Chris doesn’t schedule posts. He knows it’s an option on multiple platforms, but his style is spontaneous—and available. When he engages with someone online, that person might think, “Chris just posted this two minutes ago—he’s available to help me right now.” And it works.
“Even if someone doesn’t have anything to gain necessarily from talking with me or working with me, they know I’m still going to answer their calls and help them out.”
For Chris, nothing is better than being able to offer support. Getting a random text message from someone with a word of thanks is, for him, a “wonderful feeling.” He recently received a message from a friend looking for a career change, something in the health and wellness field. He can’t wait to meet with her and share USANA. A wonderful feeling, indeed.