InCelli…What Now? USANA InCelligence Technology Explained


“I don’t think I’m smart enough for this job anymore!”

Feeling overwhelmed, I uttered these words to my coworkers one day while we were all sitting in the marketing room at USANA’s corporate office. I had been given the opportunity to figure out how to translate the complicated science of InCelligence into language a person like me could understand. And even after weeks of work, I was struggling.

But eventually I got it. So if you’re struggling to get it too, don’t worry. InCelligence can be complex. But it also can be pretty simple. So let me see if I can give you the simple explanation.


InCelligence for Not-So-Dummies: What is it?

USANA InCelligence Technology™, quite simply, is using specific nutrients that research has shown can influence specific health-promoting processes in your body.*

It’s simple. And also quite profound.

Some may ask, “Don’t all nutritional supplements support natural processes in the body?” Sure. But InCelligence is more than that in two key ways:

  1. InCelligence is more than support. It targets and proactively instructs the body to activate distinct processes within the body.*
  2. The InCelligence complexes in each product are formulated after painstaking review by our scientists, who will only choose a combination of nutrients that the science shows can have an impact on those processes.*

Cells InCelligence

The science of InCelligence has been made possible because of insights gained from recent advances in our understanding of genetics, cell signaling, and molecular biology. And it is an exciting new platform that enables USANA scientists to create products with a laser-like focus on certain processes within the cell and helps those processes to work even better.*

It will allow USANA to make even smarter, more powerful products.

Unlock the Code: How does InCelligence work?

In a charming post on Facebook, our Senior Nutrition Scientist Russ Barton recounted a conversation he had with his wife, explaining that we are using “certain phytonutrients and groups of compounds that have a significant impact on cell signaling, or cellular communication.”* (Check out the full post, it’s fantastic. And give the Health & Science Education Group a follow, if you haven’t already. They post the most amazing content!)

Your cells sense the environment all the time, and they communicate with each other about how to respond to the environment through a process called cell signaling.

Dominoes InCelligence

Cell signaling works sort of like a game of dominoes. Just like when you tip the first domino to start a cascade of dominoes falling, one after the other, cell signaling begins when a signaling molecule fits into a cell site and initiates a cascade of activity within the cell that results in a response.

InCelligence complexes contain nutrients that act as signaling molecules. When we say InCelligence “Unlocks the Code,” this is the activity we are referring to. We use nutrients that work like a key opening a lock or like a special password to access the incredible world of your cell. And those nutrients then tell the cell to do something—they speak your cells’ language.*

Personalized Optimal Health: What does InCelligence mean for my health?

InCelligence is USANA’s proprietary name for the approach of using the innate intelligence of your cells. It’s an unexpected interpretation of personalization, but really, what could be more personal than your cells? By leveraging the strength of what is already within you, your body is ready at a moment’s notice to do what it needs to do to keep YOU healthy.

InCelligence EducationWhile the specific benefits of InCelligence will differ from product to product, overall you will see two key words: protect and renew.*

Your lifestyle and environment are unique to you. And the result of those things will be varying amounts of stresses on your body. InCelligence will target natural processes that will help protect your cells from the effects of those everyday stresses, and renew optimal cellular function after experiencing those stresses.*

Proactively tapping into the natural cellular protection and renewal processes allows your body to adapt and respond to your lifestyle and your environment effectively. *

When InCelligence is combined with optimal nourishment, USANA gives your body what it needs to thrive.* And, in my opinion, we’re doing it better than anyone else.

I hope that helps simplify the story of InCelligence for you. Let me know in the comments if you have any questions, or if you have found a great way to explain this exciting new science.

*These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.

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1 reply
  1. Claudia Hill
    Claudia Hill says:

    Usana just continues to get better and better. I domino example is a perfect way of explaining the product. I can’t wait to see what #USANA comes up with next. Whatever it is I know it will be incredible!


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