Tech geeks may be trading in their pocket protectors for pencil skirts, according to a new study by retailer HSN.
In a startling contradiction of the traditional techie stereotype, the study found that women are more likely than men to purchase tablets, laptops and smartphones. Women expressed more interest in tablets (18%), laptops (20%) and smartphones (20%). Only 15% of men planned to buy a tablet, while 14% sought a laptop and 17% intended to buy a smartphone.
The only category in which men surpassed female interest was flat screen LCD TVs, with men (19%) favoring the sets over women (17%).
“The tech industry has long been dominated by men, but women are really the powerhouse in the household driving purchase decisions,” says Jill Braff, executive VP of digital commerce for HSN. “Women are highly engaged with the latest and greatest gadgets and technology.”
Are you surprised that women buy more technology than men? Do you think this will change the future of technology? How? Please share your thoughts!
Chris Hall, USANA’s Digital Strategy Manager, writes regularly about technology for What’s Up, USANA? and provides insight to help entrepreneurs effectively utilize various tools and platforms. For more of Chris’ posts, please click here.