New Corporate Identity is About Making USANA, Ourselves Better

Are you ready? We’re hitting the refresh button for 20 more years of USANA success. We’ve created a bold new attitude and a bold new look for our future. It’s fresh, it’s relevant, and it’s personal.

The new USANA corporate identity represents you, but it also represents the entire USANA family, united together in a journey toward health and freedom. It reflects more accurately who we are as a company, because while we all have different roles, we — employees, Associates, and loyal USANA customers — have created a life-changing, positive global presence. And this new branding gives those hearing about USANA for the first time a visual representation of where we’re going.

But you know what? This is not just about a new logo or better-looking packaging. It’s not just about giving ourselves a facelift. This is about making ourselves better, through and through. This is about making ourselves ready to have conversations that are more meaningful to those who use USANA’s products and those who are interested in the freedom a USANA business can provide. This is about making ourselves ready to take USANA to the next level. That’s why we created a new tagline: Your Health. Your Life. Your Way.™

As an Associate, you are an individual, and you bring a uniqueness to USANA that’s all your own. Some Associates focus on health and the products, while other lead with the business opportunity. For each and every Associate, USANA is different. So whether you are building your business or improving your health, USANA is your health, your life, your way.

So I hope that by now, it’s pretty clear to you that USANA never settles for second best — we’re always improving and always looking for ways to make ourselves better. And as a company, we don’t believe you should settle either.

Our promise to you is this: Everything we do helps you love life and live it. Everything we do, every change we make to our product lines or our publications, everything we do as a company should fit into this brand promise. Otherwise, we’re just not doing our job. And don’t forget: as an Associate, everything we do helps you help others love life and live it. The best part of our promise is that it will mean something different to each one of you, and that’s what we want. We don’t decide how you love life and live it — you decide for you! It’s all about personalization.

As we move forward in this industry, we plan on communicating that message loud and clear. After all, we understand that better health through optimal, science-based supplementation leads to a better life. A life worth living. And we understand that the opportunity to own a business creates freedom for you to live life on your own terms. We embrace that concept, and by updating the way we talk about our products and the way our products look, we’re encouraging everyone, everywhere to do the same.

So I’ll ask you again, are you ready? Because at USANA, everything we do helps you love life and live it.

Follow me on Twitter (@Dave_Wentz) and Facebook ( for the inside scoop on USANA.

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