Sure, I knew USANA is good to its employees. And, yeah, I was familiar with its high-quality products. But I had no idea this company could throw such an impressive party.
I started working at USANA’s communications department in April, but it wasn’t until International Convention 2013 that I truly understood the power and excitement of this company. And I don’t think I could’ve been in a better department to truly investigate all the experiences of Convention.
Hitting the Tweet Spot
I was happy to find out I would be working at the social media booth for Convention. Social media guru Tim Haran charged Dave Baker and me with developing content during the event, and we took it to a new level.
Dave and I (@DaveBakerUSANA and @NickLivesIt, respectively) tweeted about the huge business enhancements at the opening general session. We promoted the upcoming social media webinar in the store. We attended training sessions from luminaries such as Kathy Kaehler, Elizabeth Rider and Kate Northrup. We came, we tweeted, we conquered. It was difficult and rewarding to encompass my first Convention experience in 140 characters or fewer — but it wasn’t nearly as difficult and not even close to as rewarding as the videos we made.
We Told It Through Some Great Vines
Vine’s six-second looping video clips gave us the perfect venue for our often-silly promotional material. Our goal was to showcase booths and events in fun and interesting ways. But enough from me — check out some of them for yourself.
I Stream, Ustream, We All Stream #USANA13
Another video highlight was when Dave, Tim and I did live-streaming recaps. These video feeds allowed us to give rundowns to people who couldn’t make it to Convention — or those who couldn’t get enough of our really bad jokes.
We had so much fun making these Ustream videos that we’re thinking about developing weekly live streams from the Home Office. Watch What’s Up, USANA? for more details on future broadcasts. Here’s one of our Convention streams, for those of you who just can’t wait.
Who needs social media?
You do, according to many presenters at USANA’s International Convention 2013. The biggest theme I gleaned from my first Convention is that a strong online presence is important — whether it’s sharing a Nutrimeal bran muffin recipe on Facebook, tweeting quotes from an exciting USANA event or snapping Instagram photos of your team.
Our hashtags — #USANA13 and #LiveIt — provided an easy way to read many great things about Convention, and I’m excited to see what next year’s bring. (Hint: I hope a case or two of Rev3 Energy™ is involved.)
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