Social media is most fun, for me at least, when thousands — on site and around the world — are participating.
We haven’t crunched the numbers yet but anecdotally, participation appeared to be at an all-time high during the just-completed 2014 USANA International Convention (#USANA14).
If you’re reading this now, chances are you were one of those enthusiastic participants. And for that, I’d like to offer my sincere thanks.
#USANA14 wouldn’t have been nearly as fun or rewarding without you following along on Twitter, sharing your Instagram pics, watching our somewhat silly antics on USANA Live, or interacting with us elsewhere on social media.
#USANA14: 5 Memorable Moments
Each year (this is my seventh international convention), I like to reflect on the event and share my memorable moments with What’s Up, USANA? readers.
So much happened at #USANA14 that I couldn’t possibly take it all in. That’s why my memorable moments might not necessarily be yours.
But the great thing about social media, is that each of you has a voice — an opportunity to share your most memorable moments. Please share in the comments!
If one thing defined #USANA14 from a social media point of view, it has to be the #USANAselfie campaign.
We wholeheartedly agreed and aimed to make it something fun that would unite #USANA14 attendees. Needless to say, it worked. And would you believe Dr. Wentz even took a selfie from the main stage?!
About 4,500 #USANAselfie images were uploaded to Instagram and Twitter between Aug. 23-29.
2. Social Media Mobile
We hitched our giveaways to a wagon this year, and we think it turned out pretty well.
Boyd Bastian, USANA’s social media and online reputation strategist, roamed about the Salt Palace and EnergySolutions Arena with the all-new Social Media Mobile, giving away t-shirts, pins and Celebration Zone wristbands.
Look for the wagon at future USANA events, including #USANA15!
3. Social Media Ambassadors
This goes without saying, but our Social Media Ambassadors are a big reason why USANA’s social media program is so successful.
For the second year, we honored our top 250 Ambassadors with special buttons and a BIG thanks for helping us spread our message across social.
If you think you have what it takes to be one of our Social Media Ambassadors for next year, please follow along and keep an eye out for our call for nominations.
4. Digital Tools Enhancements
I spoke to several people throughout #USANA14 who said that the enhancements to USANA’s digital tools could be a game-changer.
A customizable back office, fresh and exciting personal web pages, a robust media center complete with social media sharing capabilities, and more! It’s an exciting time and I can’t wait to see it.
The official launch is scheduled for October, though #USANA14 attendees did get to take the tools for a spin last week.
5. Big-Name Speakers
I cheated a little here because I couldn’t decide on my absolute most memorable speaker from #USANA14. Plus, I didn’t have a chance to see them all. But I saw on social media that each speaker resonated with at least one segment of the #USANA14 audience.
The fact that USANA brought to a single event Tony Robbins, Dr. Mehmet Oz, Dr. Libby Weaver, Stacey Allaster, Brendon Burchard, Jen Groover, Denis Waitley, Dr. Wentz and so many more, speaks volumes.
Thank you everyone for joining us either in person or virtually. Don’t forget to register for our free webinar on Sept. 10 We’ll talk a little about #USANA14 and answer your questions about social media.
If you have questions you’d like us to answer, please leave them in the comments of this blog post.
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