USANA Associates in Malaysia Take Action

USANA Malaysia media placementAs a Global Premier Partner and “Official Health Supplement Supplier of the WTA,” USANA and the WTA have shared a productive and healthy partnership since 2006. The current sponsorship agreement lasts through 2016.

The WTA enjoys popularity throughout the world and its popularity in the Southeast Asian country of Malaysia continues to grow. In order to take advantage of the increased interest, USANA Malaysia and its Associates joined forces recently to promote the message of fitness, health and wellness throughout the region.

The first step was to raise awareness through the media. This came in the form of 2 creative advertorials running in the month of February in the metro Kuala Lumpur area Sin Chew Daily Press and also in The Star, a nationally distributed newspaper.

USANA Malaysia Associates during the black gold action eventArmed with this information that proudly touts USANA supplements as science-based, quality assured and potency guaranteed (not to mention the supplement choice of 7 of the top 10 WTA players in the world), Associates took to the streets, gymnasiums, restaurants and markets clad in their black and gold WTA shirts sharing a message of health and fitness they called “Black Gold Action”. Associate groups were quite a sight in their matching garb; a virtual walking billboard with the USANA message of wellness and health front and center.

USANA Malaysia Associates during the black gold action eventAssociates heeded the call and spent the day of action meeting with athletes and sports enthusiasts to spread awareness of the benefits of USANA products and the opportunity to choose those products as many of the top female tennis players in the world have.

The effort was a success and will continue throughout the month of February. Click here to see a Facebook photo album with more photos and coverage of this event. And while you’re there, give a “like” to our USANA Malaysia Facebook page.

*The mentioned athletes are either distributors or dedicated users who have received compensation for their partnership and/or complimentary USANA products.

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