What is Periscope and Why Do I Care?
They sprout up one day, and the next day they’re gone. So, no one will blame you if you wait awhile before committing to “the next Facebook.” In fact, if you were to use all of the social platforms out there, you’d spend your entire life checked in. Probably not a great choice.
Nonetheless, some of these new social media sites seem to have some sticking power. Periscope is one of them.
Periscope was started in February 2014. Fast forward two years, and this small company is now owned by Twitter and has over ten million users. Apple named Periscope the app of the year in 2015, and every day people watch over 40 years worth of video material on the app. Yes, you read that correctly. 40. Years.
So What is it?
Periscope lets “scopers” broadcast live video messages to their followers and/or the general public. Scopers can share their live stream via a link on Twitter or just share it directly through the app.
Viewers can give hearts (up to 500) while tuning in by tapping their phone screens (similar to “liking” a post on Facebook), and they can send comments to the scoper and the other viewers. Viewers can respond to each other in the comments or the scoper can verbally answer the questions posed during their live stream.
How are people using Periscope?
Businesses and entrepreneurs are using Periscope to keep their customers up-to-date on everything happening in the company in a more personal and informal setting. It’s a great way to answer questions directly and hear from your followers.
Others are hosting regular “shows” on Periscope where you can tune in at the same time each day/week/month to see what’s new.
Here are some of the most beneficial ways to make use of Periscope:
- Live stream product demos
- Improve transparency by giving behind-the-scenes footage and answering questions honestly in a live format
- Share breaking news
- Interviews with executives, industry experts, celebrity fans, etc.
- Share promotions and deals
- Q&A sessions between the scoper and viewers
- Share personal brand experiences and testimonials
Tips for Your Own Periscope Broadcast
If you feel ready to try out your own Periscope (you might as well try it since the video is deleted after 24 hours*), here are a few tips to make the most of your scopes:
- Create a good, descriptive title to get people interested.
- Be consistent with your broadcast time (think of it like a podcast or a TV show…before TiVo).
- Make your broadcast easy to find. This means sharing the link to your followers on Twitter.
- Respond to comments live in your scope.
- Promote an upcoming scope with a short, teaser live stream (some call it “prescoping”) along with tweets and Facebook status updates telling viewers when to tune in and why.
- Hold your phone vertically. Because this is optimized for mobile users, this is the best way to stream your Periscope.
*You have the option to save your live stream, but viewers cannot save it.
I have no doubt that Periscope will expand as more and more people use the platform and come up with more creative ways to make the most out of it.
Do you use Periscope personally or for business? Give us the tips that we missed in the comments section.
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