USANA Ranked No. 1 Choice for Consumers Best Brand Featured Best Brand USANAConsumers have spoken, and USANA continues to stand above the rest.’s Survey of Vitamin and Supplement Users named USANA the 2017 Top Rated Direct Selling Brand.

A customer satisfaction survey determines the award recipient. USANA received a greater percentage of consumers being “highly satisfied” with the company and products than did other direct selling brands. is an independent, third-party supplement testing company. It provides results, reviews, ratings and comparisons of vitamins, supplements, herbs and nutrition products. also awards “seals of approval” to products that contain the full amount of specific ingredients listed on their labels, and that meet CL’s stringent quality criteria for those ingredients.

USANA’s BiOmega, Procosa®, Visionex®, and CoQuinone® 30 have all been given a seal of approval from over the past year.

“Receiving this kind of feedback directly from our consumers is something we value a great deal. It serves as an indicator of our passion and focus for putting our customers first,” says Dan Macuga, USANA’s chief communications officer. “We are proud to be regarded once again as the top brand in the very competitive direct selling industry. Our dedication to providing world-class products and customer service is reflected in our customer loyalty and the feedback they provide us.”

This is the fourth time’s survey has rated USANA as the No. 1 direct selling brand. For more about’s customer survey, visit:

But Wait, There’s More!

On top of this amazing survey rating, USANA has also garnered 11 other accolades in 2017.

The company won an astounding seven AVA Digital Awards for everything from our very own What’s Up, USANA? blog to the InCelligence and CellSentialspromotional videos.

USANA employees Amy Haran and Dan Whitney will each be included in the Direct Selling News’ Forces Under 40 list and USANA’s True Health Foundation is a finalist at the PR News CSR Awards.

So let’s all give USANA a hearty round of applause for winning this incredible award and for continuing to put the consumer’s health and wellness first.

We’re proud to bring you the freshest content on the web! Follow USANA on Twitter, like our USANA Facebook page and enjoy the latest videos on the official USANA YouTube channel.

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9 replies
  1. Vivian Gregory
    Vivian Gregory says:

    I am proud of being part of such a serious and responsible company. Each product, each breakthrough confirm that Usana is the best choice both for consumers and Distributors… Long live Usana!


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