Field development — while it’s a somewhat ambiguous term, it’s often heard around USANA’s Home Office.
So I was happy to pick the brains of USANA’s U.S. field development team to learn a little more about who they are and what they do. After speaking with them, I understood just how much responsibility they have not only to USANA, but also to thousands of Associates.
The team partners with Associates — the “field” — all over the U.S. market, usually in fairly large groups, to assist them in developing their talents and skills so they can achieve success. Sometimes this means traveling across the country to mentor and present the latest business-building strategies at a leader meeting, a one-on-one session, or even larger USANA events. Other times it means coaching Associates on one of their weekly conference calls.
All of this is managed by a small group of three people (for the U.S., that is; there’s a worldwide network of field development leaders that serve the same function in USANA’s international markets):
Let’s get to know the U.S. team.
Lori Truman — Lori is passionate about the field and assisting our leaders in training and development to help them achieve their goals. In addition to managing the rest of the field development team, she’s constantly on the move, staying in touch with and coaching USANA’s most-esteemed and top-growing leaders. It’s allowed her to connect with Associates on a more personal level, assuring them she always has their best interests in mind. She is always looking for opportunities to help leaders take themselves and their teams to the next level.
Nathan Schooley — Just like Lori, Nathan is always connecting with Associates and addressing the most common concerns they might have with their USANA businesses. Whether it’s through weekly conference calls, partnering with leaders, attending and supporting Associate events, or working with the Independent Distributors Council, he is always focused on Associates and their needs.
Jennie Kinder — Jennie is responsible for the team’s schedules. In addition to her administrative tasks, she also prepares contracts for and carries out events. Basically, she takes care of all the valuable back-end work that isn’t often seen by Associates.
“Our Associates are what make USANA such an incredible company. We are proud of our field development teams from around the world and their dedication to providing some of the most effective and valuable business-building resources for those looking to push their USANA business above the status quo.”
— Dan Macuga, USANA Chief Communications Officer
I’ve already touched on how much the team travels and what they do, but you can also find them at some of USANA’s biggest events.
- Steps to Success — This tour usually takes place in the fall and is attended by hundreds of Associates. The focus is on business basics and ways attendees can take what they learn and immediately implement it into their business while teaching their teams the same lessons along the way.
- SWEET Retreat (Successful Women Empowering Entrepreneurs Together) — This two-day retreat is designed specifically for women in USANA to focus on sisterhood, skill development, and service. It brings strong, knowledgeable, and independent women together to help coach and support one another in their USANA businesses.
- Vision Tour — The Vision Tour is a new event for 2013. Previous winners of the prestigious Dr. Wentz Vision Award will spread out across the country, hitting several cities at once to offer their expertise to Associates. It will be a day full of motivation, goals, and expanding Associates’ minds to understand everything that’s possible with USANA.
- International Convention — The entire Home Office is a little crazy around Convention time — it’s a huge event that involves enormous amounts of preparation — but field development prepares months ahead of time to arrange all the training stages offered throughout the event.
Whether it’s contacting people, traveling to events, or planning new business strategies, these four people in U.S. field development are entirely invested in our Associates. And that’s a big deal, because at USANA, Associates come first.
A Worldwide Focus
But as you know, USANA isn’t confined to the United States. As such, we have skilled field development teams working in all of our international markets. They serve the same purpose as the U.S. team, and their work is just as crucial to USANA’s success.
Since they’re working from offices located in their designated countries, they can address Associate needs specific to their market, making the business trainings much more personalized and effective.
Here is just a sampling of the field teams throughout the world.
Inside USANA is a monthly series in which we check in with various departments to help you get to know them a little better.