Running for the Kids: Mike Allsop More Than Halfway to 777 Goal

5Mike Allsop_Credit Justin Aitken Photographer

Mike Allsop 777 ProjectBy the time you read this, USANA Ambassador Mike Allsop will have completed four marathons on four different continents in four days.

It’s enough to make anyone want to take a breather, but not Mike — he’s got three more marathons on three more continents to finish over the next three days.

Mike is running for children. Not his own children, although he has three, but needy children in New Zealand. If he completes his goal — running seven marathons in seven days on seven continents — the USANA True Health Foundation will donate $10,000 NZD to KidsCan, a nonprofit organization dedicated to supporting the physical and nutritional needs of disadvantaged New Zealand children.

I met up with Mike on the Los Angeles leg of his adventure and this is what he had to say:

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For his efforts, Mike has already earned $6,000 NZD from the True Health Foundation. The foundation kicked off his fundraising push with an initial $2,000 donation to KidsCan at a USANA celebration in Auckland on Feb. 2.

The foundation is donating an additional $1,000 NZD for each one of the seven marathons Mike completes — four so far. And if all seven legs are completed, the foundation will donate another $1,000 NZD bonus, bringing the grand total to $10,000 NZD.

“Partnering with the USANA True Health Foundation on this project is the perfect fit,” Mike says. “I’ve been taking USANA’s products for a while now and have been quite astounded with the results. I believe in USANA’s products, and I believe in the foundation’s mission to help people in need, and that’s exactly what KidsCan charity mission is all about.”

“Mike is a great role model,” says USANA True Health Foundation President Elaine Pace. “His goals and values surrounding this project are very similar to the mission of the USANA True Health Foundation. We’re proud to support Mike’s philanthropic and physical efforts to help motivate and inspire disadvantaged children.”

5Mike Allsop_Credit Justin Aitken Photographer

Mike Allsop displays a check donated by the USANA True Health Foundation for the 777 Project. Photo: Justin Aitken

Mike’s adventure is being tracked via GPS. Here’s where he’s at so far:

  • Feb. 16 — Falkland Islands (Antarctic ecozone) COMPLETED
  • Feb. 17 — Santiago, Chile (South America) COMPLETED
  • Feb. 18 — Los Angeles (North America) COMPLETED
  • Feb. 19 — London (Europe) COMPLETED
  • Feb. 20 — Casablanca, Morocco (Africa) EN ROUTE
  • Feb. 23 — Hong Kong (Asia)
  • Feb. 24 — Auckland, New Zealand (Oceania)

Allsop - 4 marathons

As part of Allsop’s own philanthropic efforts he regularly visits high schools and colleges, talking to teenagers about goal-setting and achieving their own dreams.

Once Mike has completed his journey and recovers from his worldwide adventure, he plans to write a book about his experiences on the 777 Project, with proceeds going toward charity.

Mike Allsop prepares to leave for his 777 Project. Photo credit: Niels Schipper

Mike Allsop prepares to leave for his 777 Project. Photo credit: Niels Schipper

USANA CEO Dave Wentz sent a message of congratulations following Mike’s fourth completed marathon.


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2 replies
  1. Penny Kirk
    Penny Kirk says:

    The human body is truly miraculous! Not too many years ago this would have been unheard of because no one believed it was possible! Congratulations Mike! Inspiring to say the least!


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