From Soap to CEO: Amilya Antonetti’s Tips on Breaking Boundaries

Amilya Antonetti

Believe it or not, soap changed Amilya Antonetti’s life forever. This is what Amilya told audience members when she spoke at USANA’s Canada National Celebration in Toronto in early March. And it was through soap that she was able to become a wildly successful entrepreneur, motivational speaker, and media personality.

Amilya AntonettiBut she didn’t always start out that way.

As a new mother, Amilya soon discovered that all of her regular household cleaning products were negatively impacting her infant son’s health. Due to her dire situation, she rolled up her sleeves and developed her own soap products free from synthetic-based ingredients. When she learned other parents wanted natural and safe household products for their families, Amilya put on her entrepreneurial cap. From there, her first major business venture—Soapworks—was born.

And now, 20 years later, this mom went on to build almost a dozen successful, multi-million dollar companies. But listening to her story, it wasn’t overnight success. Here are a couple of tips Amilya picked up on how to break down boundaries to success in your business and life.

Get Uncomfortable

“Success comes when you’re willing to get uncomfortable and go outside your boundaries,” says Amilya. She teaches that change can happen when we’re willing to try new things, especially if it takes us out of our comfort zone. Ask yourself daily what you have to believe, think, say, or do differently. “I will kick, I will claw, I will scream, and get out of my comfort zone for my business. And when others see you do it, they will too.”

Amilya AntonettiEleanor Roosevelt said it best, “Do one thing every day that scares you.”

Be Careful What You Say 

“What you say is what you produce in life,” says Amilya. How often do we put ourselves down through our words with negative phrases such as, “I’m terrible at approaching people to talk about my business,” or “I never give good presentations”?

Take note of the words slipping from your lips—said often enough, we begin to believe them and make them true.

Own It

You are a business, not a hobby. You are the CEO. This is why Amilya teaches the importance of owning it. “What happens when you don’t own what you’re doing? Inside you feel weak and ashamed,” she says. It’s time to rescue your belief in yourself. Be proud of your business and proud of what you do.

Own it.

Change Your Beliefs 

“Your happiness, your freedom, and your income are all directly tied to your beliefs,” says Amilya. And your beliefs are directly related to your outcome. If you are feeling limitations, there’s a problem with your internal beliefs and the solution can be found within. “When your beliefs change, it opens up possibilities.”

Climb the Peak or Go Down

Amilya teaches that if you aren’t exactly where you want to be in your life or business right now, you better start moving. “You have to climb the peak or go down,” she says. “That’s it. That’s your only choice. And as long as you’re moving, you’re growing.”

You have the power to change your situation. Find other over-achievers and climb the peak together. If you’re not working toward the next level, others in your business won’t push forward either. “Keep climbing because others need to see you always striving.”

Soap may not be your ticket to success as it was for Amilya, but by following these tips, you’ll be able to break down the barriers in your business and personal life. For more helpful tips, be sure to check out Amilya’s best-selling book, The Recipe: A Fable for Leaders and Teams.

AAmelia Antonettibout Amilya Antonetti

Entrepreneur, speaker, and media personality Amilya Antonetti has built almost a dozen multi-million-dollar companies and is known for her business turnaround and brand extension skills across several industries. Her on-the-job training as a serial entrepreneur started at the age of 17, but it wasn’t until her 20s that she founded her first major business, Soapworks, which quickly became one of the fastest-growing privately-held household product companies. After the sale of Soapworks, Amilya went on to co-found Lucky Napkin, a launch-pad for entrepreneurs, and has become a highly sought-after investor and retail consultant.

Connect with Amilya on Facebook, Twitter, LinkedIn, and Periscope.

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