USANA Social Media Tip #34: Sharing Influence

As I write, it’s Athlete Tuesday at the USANA Lean Café, our on-site healthy eatery.

Each week, several athletes who are training locally and who are part of Team USANA, drop by the USANA Home Office to enjoy a nutritious lunch and chat with one another as well as USANA employees.

Every once in a while I’ll see a tweet or Facebook message come across expressing how much they enjoy the weekly gatherings.

It got me thinking: We have elite athletes from all over the world trusting their health to USANA — and they’re proud to share that connection on their own social networks.

You should be sharing it on your networks as well.

But how?

Here are a few ideas relating specifically to our partnership with the WTA.

1. Connect with the WTA: Like the WTA on Facebook, follow the organization on Twitter, and subscribe to its YouTube Channel. The folks running the WTA’s social media do a superb job in keeping their fans updated while providing a lot of fun content to share. You can also follow their WTA Players Twitter list to hear first-hand from these athletes. Finally, I recommend visiting WTAtennis.com daily for the latest tour news.
2. Check Out the Health Page: The WTA is teaming up with USANA to provide readers with excellent information about health, nutrition, and supplementation. Be sure to visit the “WTA Health” page often to read the latest news you can use — and share with your network.
3. Keep Tabs on USANA’s Brand Ambassadors: Set up a Google alert, search for official Facebook pages, or simply bookmark the player pages on WTAtennis.com for Kim Clijsters, Samantha Stosur, Liezel Huber, Melanie Oudin, Zheng Jie, and Aleksandra Wozniak. Let your own social media fans know when these athletes will be competing or how they did in their most recent matches.
4. Support Team USANA: Here’s a quick plug for not only the WTA but also all of USANA’s sponsored athletes. Be sure to like USANA Athletes on Facebook and follow our own Twitter list that features many of our sponsored athletes, including several WTA players.

The same tactics apply to our partnerships with US Speedskating, the United States Ski and Snowboard Team, the Visa Women’s Ski Jumping Team, and a host of others.

In fact, as we prepare for the 2012 London Games, keep an eye out for athletes with USANA ties who may qualify for the Games. For a list of USANA-sponsored athletes, please visit the Athletes page on USANA.com.

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How About You?

Those are just a few ways in which you can utilize social media to share news about Team USANA with everyone you meet. How do you plan to let people know about USANA’s partnership with the WTA and other athletes and organizations?

How are you using social media? If there are topics you’d like discussed in these Social Media Tip posts, feel free to send them our way and we’ll do our best to incorporate them into future posts. Please visit our archive of social media tips.

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