From the day I began working at USANA in February, it seemed like almost everything I heard around the office was talk focused on USANA’s International Convention. So naturally, I was very anxious during the past 7 months to see what all the fuss was about.

I’m happy to report, having experienced a USANA Convention for my first time, I definitely was not disappointed. In fact, it’s the most fun I’ve had at work in a good while. So much so that I’m almost tempted to admit that the actual event wasn’t even really work.

In the interest of full disclosure I should note that I’m no rookie of these types of events — I’ve worked for other companies in our industry and experienced their conventions and regional meetings. However, there was something unique about USANA’s event that set it apart from the rest. Explanation below.

Me in action -- teaching social media skills

Sharing social media knowledge with an eager Associate at USANA 2012 Convention

Tucked away in the northwest corner of the Convention Store was the Tech & Tools area, complete with sales tools, computer kiosks and a helpful staff.

In that mix stood our social media booth. Naturally I was apprehensive as the event began — I wanted to make sure I was going to be able to address any questions or concerns our Associates might have about utilizing social media in their personal and professional lives.

But I also wanted to convey my excitement and appreciation about being part of the USANA family and finally getting the opportunity to interact with Associates on a larger scale.

As it turned out, I didn’t need to worry about any of those things.

That is where the uniqueness of this event and those attending it came into play; I could truly tell by my interaction with numerous Associates that they were genuinely happy to be at the event and be part of what USANA is trying to accomplish throughout the world.

Sure there were some moments of chaos (mostly created by excitement from the latest announcements for giveaways and new offerings), but everyone I spoke to was in a good mood, expressed great interest in what we were offering and patiently learned about ways that we as a company and they as an Associate can leverage social media and other online platforms to benefit themselves in terms of branding, messaging an prospecting.

From the outside looking in, it seems like a topic that may not be particularly exciting — but so many of our Associates are taking a positive approach and are realizing the importance of adding social media to their daily routine.

Associates of all ages and backgrounds are turning to social media to add that much-needed boost to their business-building activities. I was able to work with diverse individuals from all over the country and world, but all had a similar directive in mind — take advantage of great communications tools to spread their own message and brand identity.

As the event continued, I was able to fine-tune my message to Associates down to 3 simple keys to being successful in social media. I know I spoke with a lot of people at the social media booth, but something tells me I didn’t reach all of you, so I thought I’d share that information with you in this blog post. Here they are:

Consistency

  • Whether you are using Facebook, Twitter or Pinterest (or any other social media site, for that matter), consistency is the absolute key to success.
  • Post updates on a regular basis; daily is preferred. However, if that is not possible, make a regular schedule and get into the habit of posting and interacting through social media based on that schedule.
  • There are tools available through these social mediums that allow you to schedule your posts and updates. So, in theory, you could do a week’s worth of updates in 15-20 minutes, schedule them to appear on consecutive days and then you’re all done with your updates for a week. It doesn’t take a lot of time or effort to remain consistent.
  • Along with your consistent posting, make sure you track your posts, take note of the day and time you post and identify what posts get the most engagement (shares, likes, comments) — adjust your regular schedule according to the best engagement times.

Diversity

  • Reaching out and prospecting through social media is an art form, one that requires you to provide a diverse group of content to your friends and followers. This includes the following types of content:
    • Standard text updates
    • Sharing links to interesting and relevant web articles, blogs and web pages
    • Photos — above all else, photos have been proven to have much higher rates of engagement (shares, likes, comments) than anything else. In some cases, up to 20 times more. Share photos of your experiences (both personal and professional) and see your engagement skyrocket.
    • Video — similar to photos, video adds another dimension to the mix that is both visually appealing and interactive.
    • Quotes — motivational quotes and other interesting things that your friends and followers can share and like are Facebook (and Twitter) gold. Some of our most popular posts have been quotes or pictures with quotes that have may have very little do with USANA products or opportunity, but they spark engagement and call attention.
    • Calls to action — sprinkled in all the regular updates (both personal and professional) should be specific calls to action. Whether it is an invitation to a meeting, a webinar or simply an invitation to try a new product, clear, concise and direct calls to action will not only increase engagement, but it will help you reach the goals of your social media experience in terms of leveraging it for business.

Timing

  • Test what works with your friends, followers and potential prospects. Pay specific attention to the days of the week and times of day that yield the highest rates of engagement on your posts and plan accordingly.
  • Reserve content that is most critical to your business goals for these times. Space out other content as needed.

Finally, a plug for our some tools you can use to brand your social media profiles. Click here to access a fantastic repository of social media tools — tips, how to’s, logos, images, cover photos and compliance guidelines. Put this resource to good use!

We’re proud to bring you the freshest content on the web! Follow USANA on Twitter, like our USANA Facebook page and enjoy the latest videos on the official USANA YouTube channel.

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2 replies
  1. Wisdom Morm
    Wisdom Morm says:

    After attending convention for the first time this year, I was really inspired when I saw that USANA was trying to do more than just grow as a business. Their mission is to change the world and I’m so proud to represent a company that has a vision like that.

    Thank you for this post, it’s very helpful on how to stay consistent with social media. I just started a blog a couple of weeks ago and been having a very good experience. My question is what’s the best amount of post I should do a week? I’m currently doing once a week, should I increase that frequency? Thanks again for your help!

    Wisdom

    Reply
  2. Boyd Bastian
    Boyd Bastian says:

    Thanks for your comment, Wisdom. There is no exact guideline for the amount of blog posts, Facebook updates or Tweets, but getting on a regular schedule like you have done can give you an idea of what is working with your audience. It can also provide your audience with a sense of stability knowing they will get updates from you on a regular basis.

    If you have more content to share than you can in a single post, by all means post more than once a week. The more you are able to engage your audience with new and interesting content the better. However, you’ll want to avoid stretching limited content into a post just for the sake of having a new post.

    My suggestion would be to remain consistent posting once or twice a week with excellent content. You should also consider playing around with the days and times you post to see what gets the best response in terms of traffic, comments and the like. What works best for your audience might be a new post on a Monday morning, or maybe your audience enjoys reading your blog posts on the weekend and a Sunday publishing schedule is better. One of the great things about social media is your ability to freely experiment with the type of content and the schedule of that contents’ publishing; test and see what works best for your audience.

    Reply

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