Marathon Mike: Allsop Completes 777 Quest

Mike Allsop 777 Project

USANA Ambassador Mike Allsop completes the grueling 777 Project.

When I first heard about Mike Allsop and the 777 Project, I did a double-take. Many of you probably did as well. Here’s the back story.

By now, if you’ve been following along via Facebook or Twitter on this singular, incredible, awe-inspiring, insert-your-own-superlative-here adventure, you know that Mike did it.

He ran seven marathons on seven continents in seven days.

Let that sink in for a minute.

Here are some eye-popping stats, thanks to our colleagues in Australia New Zealand and Vesna Zailac’s blog post on USANA, word!

  • All told, Mike ran 295.4 kilometers (183.5 miles)
  • Mike burned more than 22,000 calories in the last week
  • Mike ran the Casablanca leg of his epic feat in the middle of the night, finishing at 1:30 a.m. due to a delayed flight

Aside from the 777 Project being a tremendous feat of athletic ability and endurance, it also proved to be an outstanding humanitarian mission.

Mike ran with an overriding goal to support the needy children of New Zealand and give hope to some of the 270,000 who live in poverty, according to his charity of choice KidsCan.

Take a look at Mike’s finish-line video he shared on the 777 Project Facebook page.

Allsop Completes 777 Project

Supporters gather in Auckland to congratulate Mike Allsop after he finishes running 7 marathons on 7 continents in 7 days. Photo: 777 Project Facebook


USANA complements Mike’s 777 Project mission on both accounts. From the purely athletic standpoint, USANA’s nutritional products helped fuel his marathons. And from a philanthropic view, the USANA True Health Foundation contributed $10,000 NZ to Mike’s fund-raising efforts.

As he explains to TV New Zealand, this past week definitely one neither Mike nor his thousands of supporters around the world will ever forget.

From all of as at USANA, we’d like to congratulate Mike on a spectacular accomplishment and to thank him for helping change lives.


If you’re unable to view the video, please visit the USANA YouTube channel

Mike Allsop - 777 Project

*The mentioned celebrity is either a distributor or dedicated user who has received compensation for his/her partnership and/or complimentary USANA products.

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